Case Review
The process started with a great photoshoot, where we wanted to exalt two essential values of women, flirtation, and functionality. All branding responds to a need to bring a sense of entrepreneurship to women and make them feel empowered by wearing Wuari bracelets, bags, or purses. We did social media management based on vibrant, modern, and creative women. When making fashion design, we bet on youthful and fresh, highlighting the versatility of the garments.
Project time
2016 February – 2020 Actual
Origin of the logo
The logo call to exalt the feminine spirit, the W needed to be the initial of the brand name (Wuari), and, when placed alone; we are evoking the word Woman, which opportunely extols the spirit of the brand, while accompanied by a heart, we symbolize the self-love of the fighting woman
Colors
Black | Coral
Isotype
Heart
