Case Review
We created a brand identity for Frutón that captured the bold and diverse flavor experience. We designed a logo that evoked the explosion of flavor in every sip, using a dynamic typeface and vibrant colors. We developed a color palette that reflected the range of artificial flavors, while maintaining a sense of freshness and vitality. Each label was designed with stylized illustrations that conveyed the sensory experience of enjoying a Frutón.
Project time
2023 – Actual
